Brand brief

A plain-text description of FluentAI for anyone — or any AI tool — designing its business cards, brochures and roll-up banners. Everything below is accurate to the product and nothing is invented. Copy the whole brief, or a single section.

What FluentAI is

FluentAI is a communication coach that listens to how someone speaks and watches how they stand. After a practice session it shows a short report: pace, filler words, pauses, posture, gestures, and the clarity of the answers given — with a reason behind every score.

It was built for the moment before a high-stakes conversation: a pitch, a thesis defence, an interview, a talk in a second language — when a person needs an honest reading rather than encouragement. Practising takes one click, and the app asks for nothing to get started.

One-line descriptions

Short line
A private speaking coach that listens, watches, and tells you plainly what to improve.
25 words
FluentAI is a bilingual speaking coach that analyses your voice, posture and structure in the browser, then shows you exactly what to improve before a high-stakes conversation.
60 words
FluentAI is a bilingual speaking coach for the moments that matter. It listens to pace, pauses and filler words, watches posture, gestures and engagement through the camera, and reviews the clarity and structure of what you said — every score with a reason and evidence. No account is required; speech and posture analysis run in the browser, sessions stay on the user's device, and enhanced cloud transcription is optional.

Who it is for

  • Students rehearsing a class talk, a thesis defence or a panel.
  • Presenters and founders preparing a pitch or a keynote.
  • Professionals sharpening interviews and meetings without booking a human coach.
  • English and Arabic language learners working on pacing, fluency and confidence.
  • Speaking clubs, debate teams and university communication courses.

What it does

  • Speech analysis: pace, filler words and pauses counted as the user speaks.
  • Body language: a pose model on the camera tracks shoulders, head and hands, and flags slouching or fidgeting.
  • Content coaching: an AI pass reads the transcript for clarity and structure, and explains each score.
  • Practice modes: pitch, keynote, interview and spontaneous dialogue, in either language.
  • Progress: every session is saved on the device, so improvement shows up in history and goals.

Languages and access

  • Interface, coaching and analysis in English and Arabic.
  • Arabic runs right to left, with a dedicated Arabic typeface for headings.
  • A reading-size control, a dark theme and reduced-motion support live in settings.
  • Works in the browser on desktop and phone; the same build ships as the mobile app.

Privacy

Speech recognition and posture analysis happen inside the browser by default. If a visitor chooses enhanced cloud coaching, audio is temporarily uploaded privately for transcription and the transcript is sent to the AI coach; audio is not kept in session history. Sessions, goals and preferences sit in the user's own browser storage, keyed to an anonymous cookie, and can be exported or erased from settings at any time.

There is no account, no login and no profile to fill in — which is also what any printed piece should say in place of a sign-up call to action.

Visual identity

Wordmark
“FluentAI” set on one line, roman, with a leaf-form mark to its left. No slogan beside it, no italics, no outline version.
Display type
Newsreader — a warm, high-contrast serif, used large and tight for headings and numerals.
Body type
Outfit — a geometric sans with generous spacing, used for text, labels and buttons.
Arabic type
Noto Kufi Arabic for Arabic headings and body copy.
Layout
Editorial: pale mint paper, hairline rules, wide margins. Text aligns left, and right in Arabic. Sections are separated by rules rather than enclosed in rounded cards.
Imagery
Quiet and unstaged — a person mid-sentence, side light, hands visible. No stock handshakes, headsets or stage-lit podiums.
Tone
Calm, exact and unsentimental. Plain verbs, sentence case, no exclamation marks, no promise of transformation.

Print and layout guidance

Business card
Mint paper. Wordmark and leaf mark only, with a hairline rule near one edge. Reverse: the short line in body type, small, and a QR code to the app. Leave the back free of contact details — there are none to print.
Brochure
A4 or A5, three panels. Panel one: wordmark and the short line. Panel two: the three readings — speech, body language, content — as a numbered sequence. Panel three: the privacy paragraph, the bilingual line and the QR code.
Roll-up banner
85 × 200 cm. Wordmark at eye height on plain mint paper, one sentence beneath it, and the three readings as a small ruled list at the bottom. One amber element only; let hairlines do the dividing.
Cards and social
Mint field, marine ink type, amber used once. No gradient, no glow, no grid of identical rounded cards — the design language is a printed page, not an app-store screenshot.

Words and claims

  • Describe the app in the order a user meets it: speak, read the report, improve.
  • “Coach” and “practice” are the product's own words; prefer them to “trainer”, “assistant” or “platform”.
  • Say analysis runs “in your browser” or “on your device” — that is the accurate phrase.
  • Avoid superlatives, comparisons with human coaches, and any promise of a specific result.
  • Never state prices, user numbers, awards or partners: none are confirmed for print.
  • A QR code pointing to the live app is the only call to action available.

Do not add

  • Contact details of any kind — no email address, phone number, office or social handles.
  • Prices, subscription tiers or trial language.
  • Testimonials, ratings, or logos of schools and companies.
  • A slogan that does not appear in this brief.